Campaign includes: email & data capture
Getting people to open your email is half the battle. So when you get an Out of Office email from yourself, you’re intrigued enough to click that ‘Open’ button.
We knew that our target audience can’t wait to switch off and disconnect when they head off on their vacation. So we sent them a charmingly disruptive ‘Out of Office’ text email, signed by themselves, as if they were already in the Magillycuddy Reeks. This raised a smile, and let the consumer imagine themselves on a stress-free Ireland escape. This was followed up with a bespoke Conversion Email Campaign, which pushed consumers from intrigue to booking.
This unique approach drove record interaction levels, all from a tiny budget.
- 112% increase in open rate for cold email
- 21k names added to database
- Best Use of Email Marketing, DMAs 2012